You and your marketer can do seemingly everything right for your website yet find out that it lacks somewhere. One of the aspects that many websites fail to nail down or give importance to is the tone and the voice of the website.
Visitors may find two business websites similar in terms of service offerings, web design structures, etc., but the tone or the voice of one website might steal all the visitors away from the other.
A tone is when you express ideas or what you want to say differently to someone who is a kid and differently to an aged man. A tone is based on what words you choose and how you arrange them.
On the other hand, your voice is the overall personality while expressing your ideas. And the voice remains constant regardless of the age of your audience.
Before working on setting the tone of your website, find out the answer to two sets of questions.
It is important to set these insights before the web design starts because it must guide the visual design to set the voice. Your website’s voice and content must align with your target audience’s expectations and goals of your website. If you are trying to show your prospects as a pioneer of some service in the country, your content needs to be professional and highly unique too; it would be weird to have a website design that many other simple websites have.
After clearly learning the target audience and the goal of your website, the next step in the process is deciding the tone. If your business is digital marketing, it is important that your representatives are not only knowledgeable about digital marketing, but are also aware of the fact that not all prospects know digital marketing jargon.
So, you need someone who is well-familiar with everything digital marketing and can explain it easily to the prospects.
From the home page to each of the service web pages, make sure the tonal voice is consistent throughout. If on your home page you are explaining how your marketing services can help new or small businesses, it is also important to explain technical jargon or avoid using them on service pages.
It would be best for you to avoid AI tools while writing or setting the tone for your websites, as AI still hasn’t developed enough yet to understand your audience and your goals at a higher level. Even while proofreading, it is important to consider the changes made before being accepted for the final draft.