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According to a Hanapin Marketing report, around 79% of the marketers have admitted to having benefited from paid search marketing. Using pay per click, a marketer expects to generate a higher ROI. To know if PPC marketing is suitable for business, first, let’s learn what pay per click is and how it works.
Marketers use pay per click to build brand awareness, advertise their services & products and drive traffic from the target audience. PPC advertisers pay every time a user clicks on the PPC ads. While PPC is mainly associated with Google SERPs and Google Display Network, many other digital platforms like YouTube, Facebook, Pinterest, LinkedIn, etc., use pay per click ads today.
You don’t want to manage an extensive keyword list and that’s why our experts are here to help you with Search Ads. Google search Ads are of 2 types – Regular and Dynamic.
When creating your Search ads, one of the most important things to keep in mind is that they should be relevant to the keywords you are targeting. You’ll want to use keywords from your ad group in your headlines and descriptions. We help you do so effectively.
Search Ads are basically content from your website to target your ad when customer searches. When customers search for terms that are closely related to the content on your website, your website will be crawled to match the customer’s query. Dynamic search ads generates headlines that directs customers to your website and landing pages.
Amazon advertising is getting popular with time and it allows Amazon sellers to build their brand awareness along with boosting sales and driving traffic to their Amazon stores. With our PPC marketing services, you can place sponsored ads on the key locations of Amazon. It is, of course, not easy to appear on page 1, and by using paid PPC Amazon ads, you can make your business progress.
With our insightful and effective PPC marketing campaigns, you can increase your business’s profit margin significantly. We use our expert’s knowledge and experience to provide you with the place your business deserves in Amazon eCommerce.
Social media is so popular as many of today’s youth started spending valuable time on social platforms. For this reason, social media paid ads are one the most popular and fastest-growing amongst the other paid advertising services. When users on Facebook, Twitter or LinkedIn are browsing through their feeds, often they come across ads that might interest them. These ads are programmed in a way so that they reach prospects based on their interest and hobbies.
With our PPC marketing services, you can have high conversion rates with low marketing costs. But it is important to note that social ads are most suitable for brands that have an active social media presence.
Remarketing ads are a way to connect with users who have visited your website before. The ads remind the users to visit your site again and purchase any product or services that they might have browsed during their previous visit. Remarketing ads are one of the best ways to convert a lead because they are comparatively cheaper and have a high chance of doubling your turnovers.
We provide PPC marketing services that include remarketing ads – helping you reach a broader audience with customizable ads. Remarketing ads has comparatively lower competition and targeted customer segments.
Google shopping ads appear above or beside the Google search results when a prospect search for terms or phrases relating to a product or service. The ads show the products and their prices on the SERP page itself without the prospects visiting the website. Most often, Google shopping ads are suitable for brands and businesses that have an extensive collection of products.
A click on Google shopping ads often means a high chance of conversion, considering the prospects already have explored other products on the Google shopping ads. If you own an ecommerce business site, using Google shopping ads will help you reach customers who are really looking to buy products and not just browsing.
Commonly known as YouTube ads, in-stream ads are PPC ads that appear on YouTube search results. They also appear on videos before the actual video starts and allows the users or viewers to skip them sometimes. In-stream ads are one of the most effective forms of marketing, as video marketing presents your brand in a memorable way.
While in-stream ads were limited to YouTube previously, Facebook has recently launched in-stream ads. With our in-stream ads, companies can now claim the best slots for their video advertisement on Facebook. Our in-stream ads are one of the cost-effective PPC marketing where your prospects find it easier to connect with you as a brand.
When people search for local services on the internet, Local service ads helps them with necessary information. Although local service ads are one of the forms of PPC marketing, it follows a bit different model of marketing. Marketers don’t pay for clicks, but they pay for leads. This model is called per leads.
Our marketing services help your local business in local advertising and targeting demographics. With our services, HVAC companies, electricians, plumbers, etc., can target exactly where and when your ads will display. Note that Google My Business listing is not necessary for you to use local service ads.
Display ads are mostly everywhere and are effective enough to reach over 90% of users accessing the internet. Everywhere on a Google partner website, display ads are easy to find. Display ads try to retarget those users who visited industry-related sites previously. By emphasizing the size of photos and text display ads, try to draw the attention of the users and convince them to consider or take action.
If your business has a long sales cycle or has niche customers, display ads are a suitable option for you. Display ads are also suitable in case you are trying to build a brand image.
With our knowledge and experience, plus our extensive tools, we try to understand the customer’s search behavior and predict the key terms and phrases they are likely to enter next on search boxes. We also categorize the key terms and phrases based on various factors like industry relevance, search volume, and competition.
Our paid search specialists work with dedication to refine your keyword list to know the interest and search intent of your target audience. This helps us refine our next campaigns and reach them directly when they search for any offerings your business provides.
Landing pages thrive on visual appeal, but your business will not grow if only the landing page attracts the customers, and it does nothing to convert leads. A PPC ad is supposed to direct the user to an optimized landing page. Without the quality and quantity of your leads, you might lose the chance of converting users to customers.
With our PPC landing page optimization services, you get strong headlines, high-performing keywords, engaging content, and an attention-grabbing Call to Action. With our SEO and PPC services integration, you can make your prospects take any action you want them to.
You get all kinds of PPC management services in our company. Services including keyword research, analysis, channel strategy, campaign launch, etc., are best for driving immediate and quality traffic to your website and landing pages without any hassle or issue. All our PPC marketing services are performed and worked on by various experts in the team.
Don’t worry about the costs because we provide custom packages that suit your business’s unique requirements and budgets. Any budget or package you choose, you will get effective and conversion-driven campaigns.
We provide paid search advertising services using which you can take your brand to the top of search engine results on Google. Our experienced and skilled specialists will optimize your ad targeting strategies, work on high-volume keywords, develop PPC bidding strategies, analyze your ROI for improving quality score, CTR, and impression share.
It also doesn’t matter how many impressions your ad gets, because if they don’t click on it, you don’t have to pay. This means a cost-effective way to build brand awareness as many can see your brand info and recognition, but since not everyone is clicking you don’t have to pay as much.
Our team experts work on optimizing conversion rates by working on excellent writing persuasive PPC ads, designing landing pages of your website, and developing user-friendly leads capture forms. This is what helps in boosting your quality score and conversion rates.
With our services, you can grab the attention of your customer at the right place and right time, and you can do so without spending any extra cost. We can help you increase your profit and move your customers to the bottom of the sales funnel. CRO may be different depending on your business and industry, but our comprehensive range of PPC services will take care of it.
Your target consumer can be found on a many search engines, such as Bing and Google, when you use our complete PPC services. Our services assist you in increasing your website traffic and online revenue. We can ensure that your brand offerings are reaching the right audience groups through a variety of in-depth PPC audits.
You will receive optimised PPC advertising for various platforms and search engines, which will assist you in improving SEM targeting and obtaining high engagement rates.
Our remarketing services are cost-effective and help you connect with viewers who have visited your website before. What we do is identify campaigns that have high performance, create remarketing ads for quality customers and tap into site visitors who have shown intent for purchasing your brand offerings. With the help of optimal frequency settings, we control the limits of remarketing ads appearing to the same person and eventually reducing your extra marketing expenses.
Our competitive remarketing campaign will help your website drive sales, leads, and revenue.
YouTube ads are one of the most successful and powerful marketing strategies as they are optimized video ads that are meant to create a lasting impression on your prospect’s mind. But these also require skills as video marketing is more focused on telling a story and making things memorable for your prospects.
With our targeted YouTube video marketing approach, you get in-stream ads that are targeted towards connecting with your potential customers. We help you create short, relevant, and optimized YouTube ads that uniquely presents your business.
While creating a campaign in Google Ads, you can select a goal, which helps you in decision making. When you select a goal, you are guided with certain features that make your campaign successful. You should be thoughtful while selecting a goal as it should match the attributes of whatever you expect to achieve from the campaign – sales or website traffic. Selecting a goal will provide you with recommendations of features and settings that work towards helping you achieve what is important for your business.
You can select your goal while creating your campaign, and it should correspond to the results you want from the campaign and your business. Say, if you want the users to visit your website after they have viewed the ads, you should select the ‘Website traffic’ goal. After selecting your goal, you will get recommendations of features and settings specifically made for generating traffic to your website.
However, note that you don’t necessarily have to choose a goal, and you can create a campaign without selecting a goal. You can also add or remove a goal whenever you want. You can read more about each goal by hovering your cursor over whichever goal you want to know.
After selecting the goals, you can select what type of campaign you want to run, you get to choose where you want your customers to see your ads, setting, and other options. Later you can select what networks you want your ads to appear.
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While SEO is an effective way to enhance organic traffic, build brand awareness, and establish a customer base, it is also a very slow process. Many SEO companies will agree that to obtain the SEO results, you need to wait for at least 4-6 months. Some studies will also tell you that hardly 5.7 percent of the web pages get to see SEO campaign results within a year of launching.
Many marketers fail to achieve their marketing goals while choosing the path of organic search because, again, SEO takes time. For this reason, any marketer who wants to reach their marketing goals, go for PPC marketing.
Pay Per Click has been one of the most powerful marketing methods for marketers, allowing them complete control over marketing campaigns. You can use pay per click to show your brand offering to your desired target audience, whenever you want and wherever you want.
As PPC marketing is focused on laser-targeted visibility, the journey of viewers to become buyers is fast and has increased conversion rates. PPC marketing is the perfect choice for your business marketing if you are looking for a short-term strategy to promote your business and its services. Despite being a short-term strategy, PPC delivers long-term benefits.
Yes, there is a one-time setup fee for each PPC Plan. You can check our PPC Packages for more details.
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