Guide To Using Meta Tags for Increasing Your Website Rank

The Meta tag is the HTML tag, which provides details about the page content to the audience. It displays only in the web page’s code, and people can check it throughout the website’s source code. In addition, Google and other search engines utilize metadata to understand extra details about the page. They use it for ranking, displaying snippets in search results, and others. The Meta tag can affect how an individual sees the website in the search result. Continue reading the article to get a few tips on how to utilize Meta tags:

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Overview of Meta tags

Meta tags are hidden tags that directly influence the site’s search engine lookout. It plays a vital role in the solid search engine optimization strategy because they impact how the website displays in search engine result pages. Also, it affects how many audiences will click through to the web page and engagement rates. Some Meta tags may not impact search engine ranking directly but impact how the website displays on the internet.

Besides, the Meta tag takes place in the HTML document’s <head> section and is easy based on the platform. WordPress will have an area for Meta tags such as Meta descriptions, links, and more. Meta tags optimize for highlighting critical elements of the content that make the web page stand out from the competition. Google and other search engines value better user experiences that web pages potentially satisfy the audience’s query.

Many Meta tags connect to the web page’s structure and ensure that the web page is hassle-free to direct. Other tags display the search engine that part of the website is vital. These days, there are lots of Meta tags that meet various roles. Bear in mind that not all tags are related to search engine optimization. So it would help you to choose the correct Meta tags for SEO.

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Most Essential Meta Tags for SEO

Title Tags

The title tag is a vital Meta tag revealed on the search engine result. It has a tangible impact on the search engine ranking. In addition, it simplifies the headline phrase, which seems on the website. The title tag makes it simple for the web crawlers to rank and read the content.

The title offers instant user insight into the result content. A fundamental information element is utilized to determine which result to click on. Moreover, you need to use the top-notch title on the website. Title tags are the most critical anchors in the web page.

The well-written title might drive more traffic and enhance the number of clicks that affect the search engine ranking. The easy experiment shows that search engines don’t need a title tag to include keywords to understand the web page’s subject. Let’s see the best practice of title tags:

  1. Match search intents
  2. Use sentence case
  3. Avoid long headlines
  4. Include targeted keywords
  5. Avoid clickbait and generic titles
  6. Be descriptive
  7. Create an attractive title for every page

Meta Viewport

The Meta viewport tag is the visible area of the web page. It tells the web browser to reduce the web page based on its screen sizes, such as mobile phone, tablet, and computer. The search engine says that viewport tags show the website is mobile-friendly. More than fifty percent of people are browsing on their handset. The viewport Meta tag is a vital part of the search engine optimization practices.

The web designing company utilizes the viewport tag to address the scale and size of the content, enabling a user-friendly web page. Many people close the site if the desktop version loads on the smartphone because it makes things hard to read. It sends harmful signals to search engines and conveys that the web page is not good. Remember, the viewport tag makes the web page mobile-friendly, and the site should create use of responsive design.

If the site is not mobile-friendly, it will enhance its bounce rate and reduce the search engine ranking. Make a responsive website to boost the user experience and rank higher in the mobile search result. Let’s see the best practices of Meta viewport:

  1. Utilize meta viewport tag on all your webpages
  2. Whenever you’re unsure of what you’re doing, use the standard tag

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Meta Description

It describes the web page to the internet user as they read through search engine result pages. Bear in mind that it does not influence search engine ranking algorithms. The Meta description is an ad copy that will evaluate when the user clicks on the result. It does not contain more than hundred-sixty characters. Write an attractive description to grab the attention of the user.

Meta descriptions include extracts in the search result to boost the search result accessibility to the web user. It is a way to enhance the click-through rate but not as a direct ranking element. You can add a suitable description with specific keywords for the internal pages, blog page, and homepage helps to increase visitors. They satisfy the internet user that the site is accurate in their search. Here are some best practices to work for an excellent Meta description:

  1. Avoid common Meta descriptions
  2. Be concise
  3. Summarize content exactly
  4. Avoid long description
  5. Avoid duplicate descriptions
  6. Match search intent;
  7. Use sentence case
  8. Create unique descriptions for every page
  9. Include targeted keywords properly

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Meta Charset

It sets character encoding for the website and indicates how texts appear on the web page. There are various character sets, such as UTF‑8 and ISO-8859–1. Moreover, UTF‑8 is Unicode character encoding, and ISO-8859–1 is Latin alphabet character encoding. If you use the wrong character encoding, it causes lots of characters to show improperly in the web browser.

Character formatting errors affect the user experience and cause the web page to look cracked. It leads to various search engine optimization issues such as low time on page, Google and other search engines not understanding the content, maximum bounce rate, and don’t wait to like your web page. Using Unicode solves all these problems. Below are a few best practices to use:

  1. UTF‑8 wherever require
  2. Accurate syntax for HTML version
  3. Meta charset tag on all pages

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Robots Meta Tag

Meta robot tag conveys the Google and other search engines when they need to crawl the website. If you use the wrong attribute in the robot Meta tag, it can make a terrible impact on the presence of the webpage in the search result. SEO effort conveys a unique understanding of the robot Meta tag and utilizes it smoothly. In addition, it considers an extra parameter and placing in the HTML tag.

Meta robot tag offers clear Google instructions if the business owner likes them to index or crawl the website. They can locate them in the content attribute. Web crawlers and search bots will automatically index all links and pages you develop on your site.

Here are some standard parameters that you should know:

  1. Index conveys the web crawler to index the web pages. Once the page is indexed, people can see the web page using the search engine. When the developer doesn’t add something to the code, it is non-appearance.
  2. No index instructs the search engine not to add the page to their index. It means that pages would not display on the top search result.
  3. Follow let Google and other search engines follow the link you place on the page. Also, it leads the visitor to other web pages.
  4. No archive instructs the search engine don’t how the web page.
  5. No follow informs bots don’t crawl links on web pages. It means you don’t approve the link, and many websites use it to increase security. It alerts the search engine that the website doesn’t have any spam links.

You can add codes to the website header section to get the desired result. Lots of plug-ins are available to help while using WordPress. An individual can alter Yoast’s advanced setting to set Meta robot tags. Also, other tools have a similar option that offers the best experience to the user. Below are the best practices to use robots Meta tags:

  1. If you need to restrict the web page’s search engine, utilize a robot Meta tag.
  2. Never block web pages with robot Meta tags.

You can add the No-follow tag to the infographic from other web pages. Use the search engine optimization toolkit if anyone wants extra information on technical SEO. It checks the web page with lots of technical and on-page SEO factors. It spots the problem which needs to fix immediately to enhance the search engine ranking.

Understanding these tags helps you increase the Meta tag on the web page. The marketing team can utilize the best SEO checker tools for auditing the web page for collecting data about the competitors.

If you need to optimize Meta tags to increase search engine rank, contact us. The expert understands your business needs and creates custom SEO packages, which provide the desired outcome.

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SEO Specialist

Pratik Singh is an experienced SEO Specialist in JDM Web Technologies with nine years of experience handling the SEO project of both the on-page and off-page techniques and analyzing SEO campaign performance. Pratik Singh manages more SEO projects from mid and large-sized companies, and he is well-versed in monitoring keyword rankings and overseas organic search performance. Pratik Singh performs a complete website SEO analysis to provide better-increasing website content and build campaigns. With more than nine years of experience, Pratik Singh has proven SEM experience managing PPC campaigns. He also has a solid understanding of performance marketing, website analytics tools, customer acquisition, and conversion.

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