“Redesign of the website.” Even the most seasoned marketers cringe when they hear these two phrases.
You may improve the user experience and transform your website into one of your most important selling tools by redesigning it.
Cutting shortcuts and skipping processes may easily lead to an off-track website redesign, costing your organization significant time, effort, and money and possibly doing more harm to your marketing than good.
But don’t be afraid of the enormous stakes. Your next redesign may be a tremendous success if you plan ahead and have a little foresight—and we’re here to assist.
Website redesigns are rare, so this is your time to get it right. Determine which areas are the most often frequented, then review your site statistics to determine where your visitors are coming from and where they are going. Weak content will show you where you should focus your redesign efforts, whilst sites that attract traffic and convert effectively should be optimized even more.
A website makeover is an opportunity to test the success of the behind-the-scenes user-friendliness and performance elements, in addition to delving into the depths of your present content and design components. Do you enjoy your current content management system, or do you want to try something new? Is your hosting provider providing the speed, security, and support that you expect?
Okay, so you’ve compiled a laundry list of aesthetic design flaws on your site and can’t wait to repair them. But, before you get started, you must first devise a strategy. Take the circled things from your initial list and rewrite them on a fresh sheet of paper. After that, think about some aesthetic components that you’d like to replace the present ones with.
A user’s journey, like the buyer’s journey, maps out many steps a user goes through on their approach to making a purchase, concentrating on the various activities and emotions they may experience at each level.
Understanding what the user is searching for, what queries they need to be answered, and how they’ll search for them on your site on their approach to completing a purchase is the only way to truly set yourself up for success.
“Are there any gaps in our site’s user journey?” is a critical question that should be asked yourself as you prepare for your redesign.
If you don’t correctly convey what you want in a website, you’ll never get the website of your dreams. Sit down with your website designer and discuss the two lists you’ve created, as well as how you’d like to modify your website to better suit your style.
Once your site is restored, verify the user experience again. Not everyone uses the same browsers, screen sizes, and devices as you or your team, so you must account for them.