SEO Audit Checklist Of 2024

The way your page or website is optimized can have an impact on its ability to rank high. There are three ways to rank your website high:- technical SEO, On-page SEO, and Off-page SEO. In this article, we are going to discuss in detail page SEO factors.

Let’s learn which elements you need to optimize firstly to increase the maximum traffic on your website.

Fourteen Steps for SEO Audit Checklist Of 2024:-

  • Website Speed
  • Mobile Friendly
  • Indexing Error
  • Redirects
  • Security
  • Sitemap
  • Robots.txt
  • On-page-optimization
  • Internal and External Linking
  • Backlinks
  • Competitive Analysis
  • Content Analysis
  • User Experience

Website Speed:

Website Page Speed

Undoubtedly, we start my SEO audit checklist with improved page loading speed. Generally, this is the main reason for Google ranking factors that encompass. Remember, website speed that affects user experience also suffers, as users hate buffering and slow loading. You must glimpse and discover the elements that affect the rate of the page. Once you resolve the components, you will be able to increase the traffic on your website.

Elements that affect the speed of the page:-

  • Un-optimized images
  • Any unwanted reduced HTML, CSS, and JavaScript
  • Slow Server Response
  • Long Redirects Chains

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Mobile Friendly

Google has started mobile SEO in march 2024. Mobile SEO will no longer be a distant future, but it is in the present. Google has declared openly that mobile versions will be indexed. So, all you need to do to make your website mobile-friendly for your users. Billions of people access the web pages from a mobile server daily so, If you don’t optimize your website into a mobile-friendly device, you might lose many stoners and many opportunities for mobile traffic.

Few Factors to optimized for the mobile-friendly website:-

  • Website Speed
  • Responsive Design
  • Voice Search
  • Metadata
  • Dynamic Serving

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Indexing Errors:

Indexing Errors

If Google fails to crawl your pages, they won’t appear in Google. So, simply all you have to do is identify all the indexing errors and other technical issues that curb the Google robots from accessing your web pages.

How to check on indexing errors?

  • Site Search
  • Google Search Console
  • Screaming Frog

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In this version, the problem mainly starts when Google doesn’t know which version has shown the website’s leading site. So, as a result, the search engine indexed version will not be considered as a separate site. Well, this problem, fortunately, has a solution. You can implement 301 redirects that help the users and crawlers remain in the main version of the site.

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Google always wants that users feel safe while browsing the web. So, search engines favor all those sites that are fully encrypted data and provide complete security. Presently, all the online stores and other locations where the user can enter their sensitive data should have the SSL to implement for the safety of the data.

Well, if you haven’t switched from HTTP to HTTPS then, you might suffer. Google has launched the new protocol to increase the ranking in search results.

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A sitemap is not mandatory but still a highly recommended file that contains all the pages within the website. In this sitemap XML, what’s important is that Google must recognize sitemap as one of the rankings factors.

The file will boost your SEO as the sitemap will showcase the Google crawlers the proper architecture of your website. Remember that you need to create a separate sitemap file if you run the website in several languages.

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Robots.txt File.

It does not allow Google to access those pages you don’t want to display as a payment page and a privacy page. You can block all those robot.txt pages to index them.

Robot.txt is used for online stores and other sites where users generally log in to access their panels.

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Structured Data:

Web Structure

Structured data has a high impact on Google’s ranking. As it helps the crawlers correctly interpret the most significant elements of the website. As a result, Google will showcase more information regarding the snippet, making the website more attractive and eye-catching. This type of structured data generally implements which kind of website you have.

Robot.txt is used for online stores and other sites where users generally log in to access their panels.

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On-page optimization:


Till now, we have discussed only elements of technical SEO. Please take a deep look at page elements as it has a significant impact on ranking factors.

The most important factors on-page you can optimize

  • Title Tag
  • Meta Description
  • URL Structure
  • Heading Structure
  • Images
  • HTML Emphasis Tags
  • Internal and external linking

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Internal and external linking:


One of the elements of on-page SEO is optimizing internal and external linking. I guess it’s worth it to pay more attention to this issue. You have to ensure that all the elements are correctly linked that leads to the other pages.

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Competitor Backlinks

The fact is, without the backlinks, you won’t be able to achieve massive success in Google. Backlink creation through link building a significant task to get a rank top page on a search engine.

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Competitive Analysis:

Competitive Analysis

Always keep an eye on your competitors if you want to achieve massive success on Google. If you’re going to achieve success with SEO then, always stay up from your competitors. That is why competitive Analysis and research are considered an essential element of the SEO audit checklist.

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Content Analysis:

Content Analysis

This strategy involves finding those low-quality content and removing them from the website. Google always significance the quality content that responds to the user’s needs. Sometimes, it is necessary to remove irrelevant content that doesn’t drive much traffic on the website.

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User Experiences:

User Experiences

If you want to get the best experience, you need to boost your SEO. Google has openly declared and confirmed the new algorithm about page speed in May 2021. After this user experience, signals will be one of the ranking factors for the website. So, if the user is not fully satisfied with your site, it might affect your position in Google search.


Indeed, conducting an SEO audit checklist must be a great starting point before developing any long-term SEO campaign. So, if you want to optimize the process in the best possible results and increase the vision in Google search results, you have to find out the best way of website audit and fix all issues, which will help you achieve the top page rankings.

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SEO Specialist

Pratik Singh is an experienced SEO Specialist in JDM Web Technologies with nine years of experience handling the SEO project of both the on-page and off-page techniques and analyzing SEO campaign performance. Pratik Singh manages more SEO projects from mid and large-sized companies, and he is well-versed in monitoring keyword rankings and overseas organic search performance. Pratik Singh performs a complete website SEO analysis to provide better-increasing website content and build campaigns. With more than nine years of experience, Pratik Singh has proven SEM experience managing PPC campaigns. He also has a solid understanding of performance marketing, website analytics tools, customer acquisition, and conversion.

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