How to Choose the Best SEO Package for Your Business

All businesses with online stores are aware that to maintain their position at the top of Google’s search results page, they must optimise their websites for search engine optimization (SEO). When an online store or website is optimised correctly, it can reach a more significant number of people and thus attract more customers or visitors.

Good content alone today is not enough for your website to rank higher on the SERPs. Until you implement SEO strategies, your business or personal branding website will never be found on the search engine pages. If you are new to SEO and don’t know to approach the strategies, you will find various agencies and individuals offering SEO services.

Almost all SEO service providers offer their services in multiple packages. It helps you determine the types of services you could opt for. The different packages provide a diverse range of services. Usually, the SEO agency will explain to you what kind of services suit your business.

This post will guide you through the SEO package cost, features, risks, and how to get started. We will cover the following –

  1. What Is An SEO Package?
  2. Why Are SEO Packages Necessary?
  3. What Are The Various Types Of SEO Packages Available?
  • Local SEO Packages
  • Global SEO Packages
  1. What Type Of SEO Package Do You Need For Your Small Business?
  2. How To Study Various SEO Packages Offered?
  3. What Do Great SEO Packages Cover?
  4. What Are Some Of The Basic Ranking Factors?
  5. How Does Hiring An SEO Agency Actually Save You Money, Time, And Resources?
  6. Frequently Asked Questions (FAQ) About SEO Packages

What is an SEO package?

SEO Packages

SEO Services Package is a collection of SEO Services bundled together to provide a more cost-effective and time-efficient approach to optimising your website.

A month-to-month agreement is more common with smaller and less experienced SEO agencies. Still, you may be able to negotiate a fixed monthly fee with a smaller and less experienced agency for a minimum contracted period.

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Why Are SEO Packages Necessary? How Can SEO Packages Be Essential To Drive More Sales?

If you have the slightest idea, you might be aware that hundreds of free SEO tools are available. So, why should you invest money on SEO packages when you can get the services for free? You should invest in SEO packages because free SEO tools do not include all the benefits, and the services you receive are not tailored for your business.

SEO Packages

Here’s what a professional SEO agency will offer –

  1. Audit your website: When you buy SEO packages from an SEO agency, their team will start optimizing your website by auditing it. Auditing your website gives the team an idea of what pages need to be optimized and revamp up to SEO standards.
  1. Keyword Research: With any SEO package you choose, the team will also do keyword research to ensure that the right keywords are used, all in the right places. Instead of using just any keyword, the agency will do a deep dive to determine what keywords will be on-trend in the next few months and how your website can stay on top of the search engine pages for all the upcoming months.
  1. Competitor’s research: SEO experts also research what SEO strategy your competitors are following. It gives them an idea to use the strategy to make your business stay ahead of them.
  1. User experience: Implementing SEO strategies can improve your website’s user experience. Some notable changes you will get with SEO packages are faster loading time of your website, hassle-free navigation, and ergonomic website design for top-notch performance.
  1. Local SEO: If your business has both an online store and a physical store, SEO strategies will also increase foot traffic. Local SEO strategies list your business in local business directories, and including your business in Google My Business with complete contact details will help customers find you easily. Depending on the SEO package you choose, the SEO experts will also update your information on online platforms regularly.

These are only a few reasons why you should opt for an SEO package instead of free SEO. It is always rewarding to work with real people possessing SEO knowledge and experience than using a computerized tool.

Are you confused about which SEO package would best suit your need? Well, the truth is choosing a good SEO package can sometimes get tricky. More so if you are new to the SEO strategy scene.

Various factors could make one SEO package better or worse than the other. It also mostly depends on your business and what service you would require. While the price plays a huge role in choosing a package, you should also look out for the services it provides.

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What Are The Various Types Of SEO Packages Available?

  • Local SEO packages

Local SEO packages are beneficial for any company that has a physical location. Electricians, plumbers, cleaners, automobile garages, coffee shops and other services could fall under this category.

Local SEO

A local SEO package will concentrate primarily on your Google My Business page, increasing the likelihood that anyone searching in your geographic area will find your website as a result of a search engine result page (SERP) query.

  • Global SEO packages

National SEO packages are designed for businesses that operate in a broader market and are less concerned with attracting local customers. It is unlikely that a local SEO package will have much of an impact if your company is competing against larger competitors from across the country – or even worldwide. A national alternative will provide you with significantly better service.

A national SEO package will typically concentrate on the content of your website, updating the use of keywords regularly, and ensuring that your website is relevant in search terms. The use of backlinks, which are a significant page ranking factor for our Google overlords, will be emphasised even more heavily in national SEO packages going forward.

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What Type Of SEO Package Do You Need For Your Small Business?

SEO Package for Small Business

A small business or a new business may not have the resources to invest in an SEO service on a significant scale. Furthermore, because SEO service is a time-consuming process that takes time to yield results, investing heavily in the initial phase may not be feasible for all small businesses. As a result, a basic SEO package would be sufficient.

Let’s assume you are a real estate agent in Seattle. You have a basic website, and you are not receiving enough business. You are on the lookout to start SEO, knowing that it will help you in the long run.

Here are basic elements you may want to see while choosing an SEO package for your real estate business.

  • Number of Keywords offered

First, you can choose a package that offers at least 5-10 keywords and phrases. These keywords can be –

  1. Real Estate Agents in Seattle
  2. Real Estate Agents near me
  3. Real Estate Consultants Seattle
  • Website update

If you are using SEO for the first time, your website will likely require an upgrade to be suitable for the service. Some SEO packages include website maintenance in accordance with SEO guidelines, whereas many basic packages will only help you with suggestions, and you may need to hire a website developer to complete the work.

  • Google My Business Listing

If you provide a specific area, Google’s Local Listing will be beneficial to you. Even though Google My Business Listing is an entirely different activity, SEO professionals can assist you in setting it up. Check to see if your basic SEO package includes a Google My Business listing.

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How To Study Various SEO Packages Offered?

The first step is to decide on a company with which you want to partner and select a suitable SEO package from their various offerings. You may want to create a checklist to help you distil your ideas down to a most appropriate package for your company.

  • Does The Package Include A Sufficient Number Of The Keywords You Require?

SEO Packages Keyword

Your company may have specific objectives, and as a result, you may be looking for a specific set of keywords to promote your website. When choosing an SEO package, make sure to look at the number of keywords it includes.

  • Does The Package Include The Updating Of The Website?

Website Update

SEO demands the modification of your website in accordance with search engine guidelines. You may need to make changes to your website before you can begin optimising it. Check to see if the SEO package covers the update of the website following SEO best practices.

  • Is There A Dedicated Project Manager Included In The Package Price?

Project Manager

Since you would outsource the service to an agency, you would want to know the status of the activities from time to time. Check to see if the package includes a dedicated project manager who will be available to assist you with any questions you may have.

  • Is There A Content Service Included In The Package?

Content Service Included In The Package

SEO activities require a substantial amount of content. It is possible that some SEO packages do not include content, in which case you will need to hire a content writer to meet the needs of the SEO team. Choose an SEO package that provides content management services provided by the SEO agency; it is recommended.

  • Is There Customer Service Available 24 Hours A Day, Seven Days A Week?

Customer Service Available 24 Hours

You may have questions, and many of them may arise at an inconvenient time. Furthermore, SEO activities are not restricted to business hours. As a result, look for a package that makes the SEO team available to you 24 hours a day, seven days a week.

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What Do Great SEO Packages Cover?

SEO Packages Cover

  1. Research: Researching, be it keywords or competitors’ website reach, is one of the vital steps of optimizing your website. A good SEO package should contain research. The SEO experts should be able to provide you with enough detailed research to know what they are going to do next.
  1. Audit: Auditing or assessing your website is another step that SEO experts would include in an SEO package. Auditing allows the team to find out what you are doing right, or wrong in this case, with your website. This step provides a starting point for the SEO team.
  1. Website Optimization: Within the SEO package, there should be a strategy to optimize your website. It includes optimizing your text size, text style, resizing or compressing the images, adding or removing web pages, fixing the page margins, etc.
  1. Local SEO: Local SEO allows your business to appear on Google searches when people look for a company like yours near them. The package you choose should have a step to add your business to local business directories and create a Google My Business page with updated information.
  1. Analytics and reports: Many well-known SEO agencies keep their clients updated with the changes their website is seeing from time to time. Look for a package where the SEO agency will provide you with regular website analytics and reports. With these reports, you can see your website’s performance after the implementation of the SEO strategies.
  1. Content Marketing: If you do not have a marketing team, you can also choose a package to provide content marketing to small and medium-sized businesses. However, not all SEO agencies offer content marketing services. With content marketing, they will set up your business profiles on social media platforms and market your products to desired demographics.
  1. Types of packages: All SEO agencies primarily provide three packages: Monthly packages, One-time packages, Fixed-price packages. With monthly packages, you will get SEO services until you decided to end the contract. It can go on for years, with your website details staying up-to-date. With one-time packages, you can get SEO services focusing on one particular element: keyword research, optimizing your images, optimizing your pages, backlinking, etc. And, with a fixed price package, the SEO agency and client decide to work together for a specific time. You get all the services once you pay for them, and you reap the benefits of it for the months to come.

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What Are Some Of The Basic Ranking Factors?

Basic SEO Ranking Factors

Google ranks a website based on approximately 500 different factors.

However, no professional is sure of how accurate this number is. Not all of these factors are important. Some are unquestionably necessary, while others may not make much of a difference in your industry.

Listed below is a list of the most important Google ranking factors that every beginner should know.

  1. Keyword in the title tag
  2. Keyword in meta description tag
  3. Keyword in H1 tag
  4. Using keywords in the website
  5. The length of the content
  6. Duplicate content
  7. Canonical tag
  8. Image Optimization
  9. Content Updates
  10. Outbound links
  11. Internal links
  12. Keyword in URL
  13. Sitemap
  14. Domain trust
  15. Server location
  16. Mobile optimized site
  17. Domain Authority of linking page
  18. Domain history

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How Does Hiring An SEO Agency To Save You Money, Time, And Resources?

  • Saves Money

An SEO strategy requires time and resources that could otherwise be used. Hiring an SEO agency frees up time and resources for other parts of your business. Hiring an internal SEO team costs a lot of money. At an SEO company, you only pay for the services you provide.

  • Saves Time

Creating a great SEO strategy takes time and effort. Moreover, your business suffers if you don’t spend time on SEO. If you have a team of SEO professionals working for you, you can relax. To have a successful SEO campaign, an SEO agency takes care of everything. It gives you more time and allows you to focus on other aspects of your business. Creating new, optimized content can be time-consuming. Leaving it to the professionals will give you the results you need while freeing up your time.

  • Expertise

SEO companies have the experience and knowledge needed to develop and implement an effective search engine optimization strategy. An SEO agency knows the best strategy for your business. You will be able to look at all elements of your website and your business to get the best results.

Since SEO companies have been working with companies from various industries for years, this experience ensures lasting results for your business.

  • Better Return on Investment

SEO entails attracting potential customer’s traffic to your website. Any SEO strategy must convert these visitors into loyal customers. You’ll get a great return on your investment if your website is found by people looking for your products and services. All this is possible if SEO is done well. Hence, an SEO agency that has the expertise can help you achieve better ROI.

  • Get Results That Last

SEO Experts will do everything in their power to assess and optimise your website. SEO firms will also ensure that the traffic you do get converts into sales.

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Frequently Asked Questions (FAQ) About SEO Packages

  1. Is It Possible To Change My SEO Plan In Between The Journey?

Yes, you have the option of altering your plans. Because SEO experts understand how to switch and still deliver results. Furthermore, we believe that the change is being pursued to achieve better results.

  1. Is SEO A Continuous Process, And Should I Continue To Pay For It?

If you are serious about SEO, you should be prepared to put in the effort to maintain your position. If you are not doing it, and your competitors are still doing it, you are handing over your prospective buyers to your competitors in exchange for your silence.

  1. What If I Can’t Pay More For The SEO Service?

It is recommended that you switch to a basic SEO package to keep your rankings consistent. If you discontinue the service, your ranking will gradually decline, and your website will eventually disappear from search engine results.

  1. Can I Hire A Google SEO Partner To Do SEO?

Nobody is a Google Search Engine Optimization partner. Google has explicitly warned users to be cautious of SEO companies that make claims about and guarantee top-ranking positions.

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Conclusion

Once you choose the SEO package you like and the SEO team changes your website, you will start seeing changes in 4-6 months. While it may take a few months to start working, it will keep your business growing once it does.

You can get in touch with JDM Web Technologies to find the best SEO package for your company. JDM offers both standard and advanced SEO packages, making it possible for businesses of any size to get started with SEO right away. Additionally, you can request customised SEO packages that are tailored to your specific needs.

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