With the onset of the Covid-19 pandemic in 2020, online platforms and virtual content marketing strategies have gained massive popularity among audiences worldwide. It has been observed that video marketing has quickly become one of the most influential forms of marketing products, brands, and general content.
Videography is a highly useful tool not only for content creation but also for its marketing. Visual representation of the product in question appeals more to the general public, and a seamless transition from one image to the other in the form of videos greatly influences sales. There are several forms of video marketing, and quite a few of them are swiftly gaining traction in 2023.
Here are nine of the most popular video marketing trends that are going to dominate social media platforms this year.
Ever since the pandemic, celebrities have increasingly gone live on platforms like Instagram and Facebook to build better relationships with their fans and followers. Now this has become a popular Youtube marketing strategy as well. Content can be promoted using live videos that are known to connect more with the audience since they appear more relatable to the public.
Often we see the tag “paid partnership” under a video posted by a celebrity or influencer on social media. This means that their videos are sponsored by companies like Facebook and others to promote content and inform the audience that the post is an endorsement. This improves the visibility of the videos too.
Shoppable videos are strategies devised to promote products of different brands and enhance the online shopping experience for users. Various brands use videos to showcase their products and sell them to their online audience.
UGC videos are posted by online video marketing agencies to connect better with their customers and create a more effective promotion and marketing strategy.
Since Instagram reels and YouTube shorts went viral, short-form videos have been the most popular trend in video marketing, generated to sell a pitch to their target audience without losing their attention with lengthy videos.
Videos shot on simple smartphones can also make a huge difference. The hashtag #ShotOniPhone has gained a lot of traction on social media, with people posting attractive videos filmed with equipment as basic and cost-effective as their phones. This trend is used to market a more relatable and sustainable image to audiences, proving that we don’t need expensive cameras to shoot good videos.
We often scroll through social media videos with our audio turned off. Several brands and influencers have also started marketing their content through silent videos with captions so as to capture our attention even with the audio muted.
Vlogging has been a popular form of videography since the early YouTube and Vine days. But even today, it remains a popular choice of video marketing since vlogging connects with the users more and helps build relatable content.
Vertical videos gained attention with Snapchat and, subsequently, Instagram and Facebook. This form of video marketing has since become a unique and quirky choice for people who want to promote themselves in a less mainstream manner.
Video marketing is a very important style of brand promotion and content marketing because it enhances Search Engine Optimization (SEO) through video descriptions, keywords in captions, and hashtags. Videos help cover a lot of content in just one format, helping you promote your products and answer FAQs at the same time. Browsing through videos also helps potential clients and target audiences to engage more with the companies and increases the chances of them visiting the company website.
Thus, these 9 video marketing trends that are rapidly gaining popularity in 2023 are sure to greatly enhance your visibility and audience engagement as a brand.