Voice Search Optimization: How to Prepare For 2023 and Beyond

Technology giants and their voice assistants

Virtual assistants, and by extension, voice search, are an area of focus for all of the significant technology companies these days. Here are some of the virtual assistants you might know of:

1. Google’s virtual assistant is called Google Assistant.
2. Siri is Apple’s voice-activated personal assistant.
3. Amazon has Alexa.
4. Cortana is Microsoft’s digital personal assistant.
5. Samsung’s newest digital assistant is called -” Bixby.”
6. Yandex has introduced Alice.

On top of that, smart speakers like the Amazon Echo and Google Home have become commonplace, with owners using them to listen to music or audiobooks, make lists, set timers, manage their smart home’s various components and much more. In addition, today’s refrigerators and lighting systems are also highly sophisticated and interactive, thanks to voice optimization technology.

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Language processing

Natural language processing is the foundation of voice assistants, which allows them to adapt to each user by picking up on their preferences. With this information, virtual assistants can provide users with specific and helpful search results, thus adding to the element of a better-personalized approach.

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Challenges posed

 Besides being functional, voice search optimization poses several challenges, some of which are mentioned below:

1. Voice search’s meteoric rise poses severe challenges for businesses that count on organic search to bring in customers.
2. When comparing voice search optimization to traditional search and associated optimizations, there are vital distinctions to be made.
3. Voice commerce presents a novel obstacle for the trading industry, which is still evolving to accommodate a mobile-first world.
4. We need to keep in mind that search will still be the driving force behind all the tasks that virtual assistants can perform if SEO is to be taken seriously.

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Be visible

Check out the methods that can increase your visibility to these types of searchers if you need help with what to do in the face of this evolution and how to make your content speak to users.

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Recognize Your Customers’ & Devices’ Behavior

In this way, voice search algorithms take into account data, location, and several other data points in order to comprehend the context of a search. Marketers need to delve deeper into comprehending the consumer and the behavior they exhibit. It is thus possible to gain a better understanding of how different people use voice search and the different types of voice-enabled devices they employ by making use of real-time data and researching consumer insights.

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Develop Engaging Content for Specific Target Audiences

When optimizing for voice search, brevity, context, and relevance are all extremely important components. One thing that might be different from the standard SEO strategy you use is the fact that you now need to concentrate on the following points as well:

1. Developing comprehensive responses to frequently asked questions.
2. Develop content that is compelling and in-depth, providing solutions to the problems that your users face and answering the questions they ask most frequently.
3. Providing answers that are uncomplicated, clear, and concise.

The following are some sound tactics that have already been successfully implemented by a number of websites:

1. Make some new content or a webpage, and use the headline for it to ask a question that many people have.
2. In the space that immediately follows the headline, gives a concise response or definition to the question.
3. Make use of the remaining space on the page to provide additional information and explanation on the subject.

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Consider Conversable Keywords

Short-tail keywords cannot be inefficient, but the significance of these phrases quickly decreases when we consider the natural phrases used in voice searches. Nevertheless, the importance of keywords in marketing campaigns cannot be overstated and must not be overlooked; thus, keywords should be added relevantly, as they help in determining what information is required to answer a question.

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Create pages that address FAQs

The standard openings for questions asked by voice searchers are “Who,” “What,” “Where,” “When,” “Why,” and “How.” They are trying to find solutions that will meet an urgent need. Create a FAQ page and use these adverbs to start each question there to respond to these inquiries. If you want voice search to work, then respond to them informally. In order to maximize your site’s performance, you should check that it is both technically sound and includes schemas. Ensure the site is simple to use, has an organized structure, and loads quickly.

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Use Schema Markup to Give Some Background

Marking up your content with schema will help search engines better understand it. This HTML extension makes your content more relevant to voice search queries and improves your ranking in standard search results. By utilizing schemas, you can improve Google’s ability to comprehend the context of your content and provide more complete answers to user queries.

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Consider both mobile and local options

We are transitioning into a world that is centered on mobile devices and people who are constantly on the move. Consequently, it is essential to keep in mind that mobile and local are inextricably linked, particularly in terms of voice search. Mobile devices give users the ability to conduct on-the-go, location-based searches. On the other hand, voice search makes it possible for users to inquire about specific locations. Therefore, on your website, you should ensure that directions to physical locations and XML sitemaps are easily readable by both site visitors and search engines. Also, make sure that mobile and desktop users have different experiences; for example, mobile should be optimized for searches of the “near me” type.

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Make use of Long-Tail Keywords 

While short-tail keywords are relevant, the use of long-tail keywords will continue to be beneficial in 2023 for the reasons listed below.

1. Your business will benefit from the high conversion rates offered by long-tail keywords.
2. They have less competition and, therefore, fewer monthly searches, so it is simpler to rank for them.
3. When it comes to ranking number one for long-tail keywords, you typically do not need to construct a significant number of links. Voice searches often involve the use of long-tail keywords; consequently, this will unquestionably assist you with voice search optimization.

Most significant advantages that can be gained by optimizing your website for voice search:

Better rankings: One study found that approximately 75% of the answers provided by voice search would be found on a desktop computer in one of the top three positions when asked a specific question. Therefore, if you optimize your content for voice searches, you will begin to see an increase in the number of visitors coming from search engines like Google. 

Increased visibility: Beginning to rank for voice searches will, in the long run, result in increased authority for your website. Your website will become more well-known to new audiences, increasing its overall organic visibility. 

High earnings: If an increasing number of people started finding your website through voice searches, it would ultimately lead to an increase in the earnings your website generates.

Wrapping up!

Given all its benefits, it is easy to comprehend and acknowledge that voice search is here to stay. Furthermore, in due course, the optimization process that is involved will become even more streamlined and specific in order to better cater to the requirements of consumers. Consequently, optimizing one’s online presence in such a way that it is in sync with and keeps up with this developing trend can only prove to be beneficial for one.

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