Website optimization is important, and we all know it. But who will optimize the speed and process of the optimization? This is why we have optimization tools. Not only do these tools make your tasks faster, but they also prove to be efficient in what they claim to do.
Let’s go through these six tools and find out how they help the website developers.
Yoast SEO is a common name in the SEO world, which is a plug-in for WordPress website. Among many WordPress plug-ins, Yoast SEO is highly recommended to you by WordPress itself, and many other marketers.
Even an expert marketer with an expert SEO specialist might miss some of the basic yet important SEO aspects while developing the WordPress website. Yoast SEO plug-in is one of the best features that can help you in recommending and suggesting to you all the SEO optimizations that you have missed out on.
While there is a free version for this plug-in, you can also opt for the paid version. The paid version offers internal linking suggestions and other SEO insights for your website. With many other features and recommendations, the paid version is worth it.
It doesn’t matter how big or small your website is; Screaming Frog is a powerful SEO site audit tool that can crawl virtually any website. And there are hardly any marketers out there who don’t find this tool useful and important.
Screaming Frog helps you find various inefficiencies on your website – like unproductive webpages, broken links, duplicate content, poor meta tags, or basically anything that is holding your website back from performing to its full potential.
Screaming Frog makes it easier for you to keep track of them all by gathering them in one place. What’s more? You can link this tool to your Google Analytics for metrics like site traffic, traffic demographic, etc.
Marketing is not just about making efforts without looking to your left or to your right. For a more effective marketing strategy, you need to know how your competitors are performing in the market.
All you need is a tool to check and tell you how your competitors are performing in the market, and more specifically, their rankings, content, target audience and keywords. It also helps you with various beneficial metrics about your site’s content.
Ahrefs allows you to go deeper into your backlink profile and find out your top-performing pages and other domains that you are competing with. You can also compare the performance of your web pages.
This tool helps you with all the chances to meet your competitor’s content level and with consistent efforts, even outrank them.
KeywordsFX helps you in keyword research. Every marketing campaign requires keyword research for optimized content. Whether it is long-form low competition keywords, or high-competition ones, this tool allows you to find a long list of keywords and help you choose terms that can potentially help you rank.
Some of the best features provided by KeywordsFX are filtering, copying, exporting, etc.
How is the technical SEO of your website? Using the Google Search Console, you can check your site for the technical SEO of your website. It is very important for your website’s structure to adhere to SEO techniques and have zero errors or other security faults.
Google Search Console helps you with reports that are up to date and help you improve the performance of your website.
SEO Checker, as the name suggests, provides you with all the SEO details of your website along with the performance> using this information, you can figure out which parts you need to improve to rank at the top of the SERPs.
This free SEO audit provides your insight into some of the top factors of your website including speed, URL, social, mobile-friendliness, page link performance, and many others. The best part is that you get all these reports for free.
Quality content is a very important aspect of internet publishing that most people tend to ignore even after knowing it. But what’s more important is optimizing your quality content for SEO, especially when you are looking to drive traffic through your content pieces.
Your target audience cannot find your quality content piece unless you optimize them with relevant keywords that your target audience uses.
Here are some of the advantages of optimizing your content for SEO:
Adding headings and subheadings to your text – articles, blogs, web page contents, etc., makes it easier for your audience to read your content. For the same result, it is important that you break your paragraphs into smaller paragraphs that contain no more than 3-4 sentences.
The speed at which your page loads contributes a lot to how your website is ranked on Google, because Google prefers websites with a fast loading speed and has become an SEO ranking factor.
For a fast speed, your website needs reliable hosting solutions, regular website maintenance, optimized images (compressed images), active links, etc.
Many marketers don’t even try to optimize the Meta descriptions and lose the chance of giving a preview to the website crawlers of the website’s content. Meta descriptions contribute to improved click-through rates, thereby also reducing the bounce rates.
Meta descriptions need to be SEO optimized with keywords and restricted characters, most preferably within 160.
If your article is talking about other pieces of content like data, or statistics or even a study, it is useful to link to those sites as external links. But internal linking is important as well, ensuring that your readers are finding similar and relevant content while reading one.
But the linking must be careful and considerate because doing it wrong might lead to poor SEO rankings.
JDM Web Technologies can help with all the factors that contribute to SEO. With all the required tools and technologies we have, it is not just fast but also highly effective for improving your SEO.
Pratik Singh is an experienced SEO Specialist in JDM Web Technologies with nine years of experience handling the SEO project of both the on-page and off-page techniques and analyzing SEO campaign performance. Pratik Singh manages more SEO projects from mid and large-sized companies, and he is well-versed in monitoring keyword rankings and overseas organic search performance. Pratik Singh performs a complete website SEO analysis to provide better-increasing website content and build campaigns. With more than nine years of experience, Pratik Singh has proven SEM experience managing PPC campaigns. He also has a solid understanding of performance marketing, website analytics tools, customer acquisition, and conversion.