When students look around where they should pursue their higher education, most of them often search online for higher education service providers before going to visit the institution in person. The wide availability of the internet has been helpful not only for the consumers but for businesses, as it has paved a path for them to market their business in a way it has not been done before. So if you are a higher education service provider, the best way to find your desired customer base is to advertise and promote your business on various digital platforms for optimum exposure.
One of the many reasons why traditional marketing is losing its charm among businesses across various verticals is because of how expensive it is. The amount of money a business puts into traditional marketing does not promise a high ROI. with the amount you invest in one campaign of traditional marketing, you will be able to get up to three digital marketing campaigns in that amount, making the latter more cost-efficient. As a digital marketing agency, we have already helped several higher education service providers find their right customer demographics and thus attract more leads to their business.
We are a digital marketing agency founded in 2009 and have been assisting businesses to find their strong foothold in the digital landscape and have a successful breakthrough in the online platforms. Ever since our inception, there is hardly any industry we haven’t worked on yet. We have had many clients related to the educational institute industry and with our help in digital marketing, all of them have managed to transform their businesses and attract students from near and far. Just like any other business, higher educational institutes require to market their institute too Without it neither would the children find the school or college they are looking for, nor the institute would be able to spread their name to the right people.
We are an end-to-end digital marketing service provider helping businesses of all sizes achieve their desired business goal in lesser time. When you approach us to help you market your higher education service provider business, we would make sure that you receive most, if not all, of the services with us. From website design and development to online reputation and everything in between, we provide a wide array of services required for business marketing. We know that when it comes to marketing, one size does not fit all, so we create customised digital marketing strategies tailored to each of our clients.
Instead of blindly creating a strategy, we initiate the partnership with a consultation call to understand your requirements in detail. Once we have figured what you are lacking in your current strategies, we will create a new plan that will help your business bring in the most clients in a little time. As a world-class digital marketing agency, our primary aim is to provide all our clients with marketing strategies that will give them a competitive edge in the cutthroat industry.
Strategies To Find Your Audience Across Worldwide
To cater to businesses of all sizes and across various industries, we have multiple package options. While some of the basic services will be available in all the packages, some other services will be available depending on the package you choose. However, we make sure to include all the crucial services to cover the basics of your step into the digital marketing world. We create a perfect roadmap for turning your website visitors into potential clients. Even before we get started we create a digital wireframe for your marketing procedure so that you can know what our marketing strategy will look like and what you can expect from it.
Here is how JDM’s services help businesses find their target audience in an already saturated market:
One of the easiest and most common ways to attract genuine leads to your official website is to implement PPC advertising in your business. Pay per click or PPC advertising allows your website to appear at the top of the search engine result page with an ‘ad’ tag attached to it, even before organics results. With intriguing posts and web content, people will click on your website, thus increasing your web traffic. Many businesses have noticed that PPC advertising has helped them attract a good percentage of clients onto their websites, this is the only strategy that has a faster ROI.
With the increase in internet users, social media has become a powerful tool for businesses to market their business. With social media, you can reach your targeted customer base, by using targeted keywords and the right hashtags. Keeping track of your analytics with social media is also easier compared to other digital platforms; however, not many people are aware of it. We will create social media accounts for your higher education services o several popular platforms to attract as many leads as possible.
Search Engine Optimization or SEO is a great tool that helps a website rank higher in SERP of all major search engines including, Google, Yahoo, Bing, etc. Our SEO specialists have years of experience in turning a boring website into an attractive one by implementing the latest SEO techniques. Some of the top SEO services that we implement are on-page, off-page and technical SEO.
Within our SEO services, we fix broken links, add alt tags to images, optimize the meta-titles, text and web pages. When all the nooks and crannies of your website are SEO compliant, google and all other search engines will rank it higher on the results page.
Our ORM team will closely follow all the reviews, comments and ratings left by the website and social media profile visitors. We will moderate the reviews and comments before they appear on your official online pages so that we can keep a close eye on any negative or fake reviews. We will weed out genuine reviews and solve the issues that people who post negative reviews have. It will help us which negative reviews are genuine and the ones faked by your competitors. Your online reputation is extremely crucial in deciding how your audience perceives and what next steps they take, regarding your business.
No matter which industry you belong to, your official website is the most vital feature of your digital marketing. We have a skilled web developers team, who has previously worked with several businesses across multiple industries. With their knowledge of how to leverage the latest tools and technology, they will create a stunning website that people can’t help but keep revisiting. Google and other search engines love websites that people keep revisiting.
We will include enough web pages on your website so that all of the services you provide will be discussed in-depth and your website visitors will find what they are looking for. We will include optimized images, videos and SEO blogs to keep the visitors engaged and interested.
If you already have a website for your higher education service business, we will run an audit to determine your pain points. Once we found what is holding your website back from getting ranked on top of SERP, we will fix and optimize it for the web crawlers. We will add or remove any extra web pages, optimize the images and change the low res images with high res ones. W will also make sure that your website is accessible by all the devices, mobile, tablets and desktops. Optimizing your website will allow you to achieve optimum speed and not slow down in any case.
Some industries rely heavily on local SEO and the educational sector is one of them. As the name suggests, implementing local SEO will allow people to find your business in Google searches when they enter terms relevant to your business. Local SEO will build a strong brand identity among the local crowd and the people of the surrounding areas. As a part of our local SEO plans, we will include your business details in local business directories so that people can easily find you online.
We will also create a GoogleMyBusiness page, where we will update all the latest information about your business, your contact numbers, your working hours, the address of your business, etc. Including updated information allows clients to reach you easily thus giving you a competitive edge with ranking.
In the last decade, we have helped businesses across many industries find their true customer base and retain their customers. We look at the facts and figures to determine which marketing package will suit you the best. We have built marketing strategies from scratch and helped many other businesses to migrate their services from other agencies to us, without a hitch. Here is what makes JDM a favourite digital marketing agency among many others:
Before getting started with your project, we urge you to join us on a consultation call, so that we can figure what strategy will work best for you. In this discovery call, we will be asking questions related to your business and you will be free to ask whatever questions you have. Once we figure out what services will fit your requirements, we will instantly start working on a strategy.
We understand that when you opt for our services you are anxious about the results. So we provide regular analytical reports to you. In these reports, you will be able to find detailed discussions of how the implementation of our strategies are impacting your campaigns and business as a whole. You will be able to see any rise in the website traffic after our strategies.
We have multiple dedicated teams working on different projects at the same time so that none of our clients is left behind. It means that all our clients have dedicated teams, without any overlap with other projects. Each of our dedicated teams consists of SEO specialists, digital marketing experts, content writers, copy writers and social media managers among others.
When you decide to partner up with us, we will not ask you to sign any contract. You are free to leave the partnership anytime you are not happy and we will not ask any questions. We believe in our services and trust that our clients will stay with us for a long time because of our world-class services but not because of a contract.
There is no specific stream that is meant to be compatible with digital marketing. To grow as a business, you need modern ways, and this is provided by digital marketing. So, if you are a high education provider, then digital marketing can prove to be a good choice.
It can take a lot of effort and time to work in both directions simultaneously. Therefore JDM Web Technologies have the best solutions to provide. You can focus on the business frontier while we help promote your business.
JDM Web Technologies is an India-based digital marketing agency, but we work on global demands as well.
Discounts and prices may vary from package to package. You can contact us directly to discuss this on a more personal basis.
The packages range from Social Media Marketing, SEO, Local SEO, Email Marketing, Content Writing, Blogs, and PPC advertisements.