As a home repair business owner, it is natural for you to experience fluctuations in your business and customers. Marketing is one of the most vital aspects of running a business smoothly. With the increase in internet users in the last few decades, digital marketing has become the most accessible and affordable way to promote your business and reach a broader customer base. If your traditional marketing strategies are not bringing in any new customers, it is because most of the younger generation who might require home repair services do their research online before hiring a company. Implementing digital marketing would take your business to the next level; it does not matter whether you provide plumbing, electric, pest control HVAC, or any other home repair service.
Many home repair service businesses, mainly those that have been around for a while, are on the fence about implementing digital marketing services. They think that their existing traditional marketing is working just fine for them, and there is no need to make the transition to digital marketing.
With our digital marketing services, you will be able to promote your business in several formats simultaneously with your traditional marketing. From email to social media marketing to search marketing, we will implement all the digital marketing strategies that will essentially make you outrank your competitors easily. We have worked with several businesses worldwide and helped them achieve their business goals with our strategic planning in the last decade. In addition, if you are not happy with the readymade packages, our services are available to customize to focus on services that will be beneficial for you.However, they are missing out on a more significant customer base without digital marketing. When online platforms are full of prospects, you cannot ignore the digital marketing for your home repair services. Here are the reasons why it should be essential for you to make the transition:
Reach more people
As a home repair service provider, your business is mainly focused on your locality and surrounding areas. While the people in your local area might be aware of your business, if you want to reach the people in the surrounding areas, there is no other way to do it other than to implement digital marketing strategies. People will be able to find your business using hashtags, social media profiles, and other online platforms.
Promote your brand
With online marketing, you will be able to reach a broader range of customers and educate them about your brand and the services you provide. You will share your USPs and what makes your business stand out from your competitors. You will be able to share blogs and articles regarding home repair challenges and how you handle them. You can share tips and tricks to keep a home in top-notch condition.
Solid online presence
As we have already said that most people search for a business online before deciding whether they should hire a company. Having an online presence instantly builds trust among the customers; they can read testimonials from your previous clients to learn more about your business. Building a solid online presence with digital marketing is easier and quicker, and hassle-free.
Expand your business promotion
Expanding the way you promote your business is more accessible with digital marketing, as it opens up a world of opportunities for you. The best thing about digital marketing is that if you insist on traditional marketing, you can keep on promoting your business with conventional marketing, too, if you like.
For Your Home Repair Services Business
As a leading digital marketing agency providing services to global brands, we understand that we might be working with businesses of all sizes. So we ensure that our services are affordable for every business, no matter how small or big you are. In the last 12 years of existence, we have worked with companies across several industry verticals. We create a brand identity from scratch and help a brand make its mark in a highly saturated market.
We create custom marketing strategies for all the clients that need one, addressing their marketing requirements. So, whether you have never implemented digital marketing before or have worked with other agencies before, we will handle it with no issue. Here are some of the top services that we provide here in JDM Web Technologies:
Social media has undoubtedly become a breeding ground for many new businesses in recent years. Many social media platforms have helped many small brands run their business without having an actual store. So, implementing social media marketing services to your business will help you reach a broader customer base and attract genuine traffic to your website. We will create social media copies with targeted keywords and hashtags to ensure that your desired customer base finds you quickly.
Since your home repair service business will focus on your local and surrounding areas, local SEO will help you bring many customers. With our local SEO services, we will create a GoogleMyBusiness page for you and include your business details in online business directories so that people will be able to find you easily. In addition, we will include your up-to-date business details like your store address, contact number, email address, etc., so that prospects will be easily able to connect with you.
Search Engine Optimization or SEO is one of the many aspects which determines whether your digital marketing strategy will be successful or not. Our SEO services include on-page, off-page and technical SEOs across all the pages of your website. We will fix broken links to create content relevant to your industry that you can upload to your website and social media profiles. We will also optimise your website pages to fit the requirements for Google and other search engine algorithms. We will also include meta titles, meta descriptions, alt titles and optimise your images and texts.
When you have a business in any industry, you are expected to know a bit about the industry and how you can help people make good decisions regarding their home repair projects. People will see how vast your knowledge and skill are about your business through your content, such as blogs, articles, and guest posts on high DA websites. Our team of excellent content writers will help you create informative content that will keep your audience hooked to your websites. In addition, our guest posts will help you generate organic traffic via backlinks from high DA websites.
Advertising your brand is vital to make your brand message clear. With PPC advertising, we will create ads for your business and ensure that these ads appear on top of google search pages, even on top of organic searches. PPC advertising is the fastest way to generate more traffic to your business at an extremely affordable rate because you only pay for the click that you get on the website links. Our PPC advertising has already helped several small businesses with a tight budget build their brand identity within no time.
With digital marketing comes the requirement to keep a squeaky clean reputation on online platforms. To ensure that none of your online pages has hate-filled comments, reviews, or fake reviews, we will monitor your social media pages and remove any fake comments or reviews. We will also closely monitor any messages that potential customers might leave in your social media profiles and respond to them instantly.
Emails are a great way to stay in touch with the older generation of your customers that are not in any social media profile. We will create intriguing and enjoyable emails that will inform your customers about any discounts you are running or send them weekly, bi-weekly or monthly newsletters. Email marketing allows your customers to feel closer to your business and stay connected to you for the long term. So, if you want to have a long-term retaining customer, email marketing is the way to go about it.
We also provide local SEO services for businesses serving a particular locality and surrounding areas. With the help of our local SEO services, many companies have managed to attract new customers to their business while retaining their existing ones.
No matter what industry you are in, having a website is vital to your business. If you do not have a business website already, our website developers will create one that will contain all the necessary information about your business and the services you provide. We will include as many pages as required to describe your business perfectly so that your audience does not miss out on anything. We will ensure that your website has a high loading speed because no one likes a slow website; we will also make sure your website is accessible from as many devices as possible. Finally, we will design your website to attract your audience and make them want to go through your website every time they visit.
With 12 years in the digital marketing industry, we have skilled professionals with years of experience under their belts. Even though there are hundreds of digital marketing agencies around the world, here is what sets us, JDM Web Technologies, apart from other agencies:
All the people we employ are handpicked, bets in their respective fields and have had years of experience before joining us. Our teams stay on top of the market trends and can create future-proof marketing strategies. Our data-driven approach gives you the incentive to outperform your competitors and always stay ahead of the game, irrespective of algorithmic changes the search engine introduces from time and again.
Since we work with multiple companies in a month, we make sure that a group of members handles each project at a given time. None of our projects overlaps, and your digital marketing project will also be unique to your business.
Even though we offer multiple packages for businesses to choose from, we understand that some companies might require us to create custom packages for their business. So we provide tailored services to all the businesses, whether you are opting for our readymade packages or customised ones. We focus on delivering quality services to you so that you can outshine other companies.
Since we cater to businesses worldwide, we have a customer helpline open 24/7 for our clients to contact us. No matter what time of the day you call, you will always have a customer representative to talk to. They will handle any queries complaints that you might have and solve them within 24-48 hours.
Digital marketing for home service companies has become the norm, and it is unavoidable. Marketers benefit from SEO, PPC, email marketing, social media marketing, content writing, and other forms of internet marketing.
Replacing traditional marketing strategies necessitates excluding older generation clients unfamiliar with modern, digital ways. Instead of replacing it, combine digital and traditional methods.
A website that isn’t updated regularly is little more than an online brochure for your business. A good website will communicate with customers and provide new content. Google also favors websites that are consistently updated. There is no time limit for upgrading your website; keep it updated.
JDM Web Technologies provides digital marketing services to home service companies through a practical and precise plan. Do not be concerned about your content creation because we can assist you with everything from website design to advertising your material on various social media platforms.
Inbound marketing is a critical component of digital marketing since it perfectly composes content in blogs or vlogs. Using inbound marketing to target the right people can generate direct, organic traffic to your delivery service websites.
Get in touch with our digital marketing experts and learn how JDM Web Technologies experts can help you grow your business.