Digital Marketing Services For The Real Estate Business

The Real Estate Market has experienced a significant shift in the last ten years. Gone are the days when people have to search among hundreds of properties physically for their dream home. Today, people are beginning to buy houses online, and they do have a clear vision of precisely what they want. No company can avoid the digital transformation taking place across the world to sustain the future of digitization. For the realtors seeking ways to get noted online, visibility on the Google search engine was one of the first game-changers. From generating new leads, Digital Marketing allowed Real Estate Professionals to build their brand identity and be visible every time a potential buyer searches for properties online.

About JDM Web Technologies

JDM Web Technologies is a Digital Marketing Service provider helping a variety of businesses to achieve their goals with tailored digital marketing campaigns. Whether you want to create your website or build your brand identity on various Social Media platforms, our experts are well equipped and experienced to handle it all.

Our primary focus is on helping businesses create a long-term relationship with their customers and also help them understand what they lack in their currently running marketing campaigns. Our cutting-edge advertising campaigns will provide measurable outcomes and improve clients’ online marketing tactics and strategies. With a passionate team of digital marketers, web developers, graphic designers, and content writers, we have a reliable name in the Digital Marketing world.

We are dedicated to being honest with our clients, applying best practices, and staying up to date on the newest digital marketing developments.

Why Real Estate Businesses Should not Avoid Digital Marketing


The nature of the real estate business model is changing because of the rise of online real estate websites. To remain ahead of the competition, the real estate business must explore new options, improve functioning efficiency and learn customer preferences. An advantage of digital transformation is that you will capture many potential customers who are conducting online research for future purchases.


Customers want to know everything to make an informed selection. According to statistics, 50% of home purchasers rely on internet searches and trust brokers and developers with a robust online presence. This tendency is expected to continue, and it is predicted that by a year or two, most property searches will be conducted online. As a result, if you don’t have a robust online presence, you’re missing out on opportunities to engage with prospective buyers.


Today, buyers do research on the web when looking for a property. They shortlist potential properties and then go on site visits. The use of digital marketing has made the entire process of purchasing and renting a much more convenient. As a result, what they see online has a significant impact on their decision regarding the property.


Real estate developers have been focusing on digital marketing for years.


There is no doubt that people do make decisions after seeing the property in person. Pre-viewing research is common among investors. However, having a good internet presence as a realtor is important. Also, digital presence can help brokers make the buying process easier for their clients. As a broker, you can take potential clients on a virtual tour of the property. Then you can do the paperwork without having to go to your office.


Digital marketing has brought about a major change in the way brokers work. Realtors may save a significant amount of time and effort by allowing buyers to take a virtual tour of the house. Digitalization allows a large number of prospective buyers to view the same property at the same time, allowing an agent to interact with a large number of buyers without having to visit each one individually.

Overcoming The digital Marketing challenges In The Real Estate Industry

It is a no-brainer that to reach the desired demographics of customers, you should be investing your digital marketing efforts in the right places. So how do you know which customer demographics to reach if you don’t know about your market?

In the last few decades, the real estate industry has witnessed many changes. Digital marketing and listing of the properties are one of them. Now that businesses have found a space online to thrive and become the market leader, you should not compromise your business.

We build targeted online marketing strategies that will make use of various marketing tactics. These tactics will ensure that your business can reach customers looking to buy or sell their properties. We keep up with changing digital marketing trends in the industry. Thus, we will be able to design a digital marketing strategy that can bring in more web traffic with the potential of turning it into foot traffic.

The real estate industry has seen a considerable boost in the last few decades. Many real estate companies have shifted their business to online platforms. With the considerable rise of internet users, the online marketing of real estate has become easier than ever.

We, at JDM Web Technologies, have been providing digital marketing solutions for businesses from various industries. Many real estate agencies that have availed of our digital marketing services have seen a notable surge in their business growth.

With various digital marketing packages to choose from, you would not have to worry about staying behind trends ever again.

JDM Web Technologies Integrated Digital Marketing Solutions

seo and web optimization final
Search Engine Optimisation (SEO)

Your potential customer will most likely be unable to locate you if your website is not optimized for various search engines. Your website and web pages will appear higher on the search engine result page during relevant searches with properly executed SEO. In the SEO strategy, we will include all the high-ranking keywords throughout the blog content and website to score a top ranking on major search engines. We will also include other required elements like Backlinks, Online directories, Meta titles, descriptions, etc. We offer complete on-page, off-page, and technical SEO services to allow your web pages high ranking on the Search Engine Result Page (SERP)

8-Content Marketing
Content Marketing

Digital marketing strategy for real estate professionals is nothing without valuable content that will be shared on your website or social media. A blog is an excellent approach to establishing a positive online reputation, improving SEO, and increasing interaction. We will regularly write an engaging and informing blog that buyers and sellers can come back to for their insistent real estate questions. We will create content to inform people about your properties’ latest technology, features, and services. We will also update the blogs once a week and include valuable content for various buyer profiles. Your blog will perform for you in many ways, all to attract buyers to your properties.

Online Testimonials and Reviews

In any business, adding a testimonial section to the website, Google review page, and social media page is crucial. Testimonials are proof of your work and also establish you as a reputed company. This factor will not only build brand image but also help in building trust with the clients. We will encourage past buyers to add a review for your service and recommend it to their friends and relatives.

We will also ask the past buyers to add a Google review and Facebook review about your business and give you ratings. We will make the most of these testimonials by placing them strategically on the web page and sharing them frequently on social channels.

Pay per Click Advertising (PPC)

PPC advertising is an excellent digital marketing option for businesses looking to generate new leads who may genuinely be interested in their offering, as they only pay when someone clicks through their ad. Over the years, PPC advertising has proven its worth as one of the best and most cost-effective online marketing strategies. Your PPC ad will only be targeted towards individuals who searched for correlated keywords in any search engine. Our team of certified PPC management experts promotes valuable keywords over the google search and ensures a better outcome in a short span.

Website Building

The first thing a buyer would search on the internet for your company is the website. With a perfectly curated and dynamic website, real estate businesses can sell way more properties than they have expected. The website can also direct the traffic to the sales team through a query form or the Call-to-action button. Most of the web browsing is completed on a mobile device, so if a website is not optimized for mobile browsing, the customers will not be able to browse comfortably; Our professional web designers will develop a mobile-friendly website based on the knowledge of what your clients are looking for.

We will include detailed and precise information on the website to have the best experience, including a list of new offerings, property details, amenities offered, etc. That will guide your customers throughout the home buying process. Your real estate business should be highly people-centric to implement a live chat feature on your website.

Social Media Marketing

Planning a social media strategy for the online market of any brand is entirely avoidable. The power and impact of social media have risen to a great extent. The most important rule of thumb for developing a social media strategy for a real estate business is to share varied content. But you also need to ensure that your content is helpful for a broad audience.

Our professional will plan a Social Media strategy that will involve group posting, video posts about different projects, image sharing, blog posts, website links, etc., that can get you some significant engagement. We will target popular social media channels, including Facebook, Twitter, Youtube, and LinkedIn. Our social media experts are proficient in building hashtag strategies to boost engagement.

Email Marketing Campaign

An email campaign is a highly effective and valuable tool for connecting with new clients and staying in touch with existing ones. Our well-planned email campaign will direct potential clients to become genuine buyers based on the buyer profile and previous involvement with your company.

We will place a sign-up form on the website to collect email addresses. This database will be used to send a periodic listing of New Properties, Open house locations and dates, Newsletters, and educational articles to keep your clients engaged.

Local Listing For Real Estates

When potential buyers look for real estate companies online, they often search using the name of the local area they are looking for the property. We will make sure to add your real estate agency to the local business listing with updated contact information. We will include your company details in Google My Business, Yellow pages, and other online local business directories.

Guest Blogging For Real Estates

Our talented group of content writers will write SEO-friendly guest blogs and articles relevant to your business that you can post on other websites. These detailed blogs will help the visitors understand that you know what you are talking about and trust you. Guest blogging on other relevant websites will also drive more traffic to your business, as the writers will include a link to your website in the blog. Links make it easier for people to find your business as it is just a click away.

Copywriting For Real Estates

Writing a marketing copy may sound like a simple task to some, but it isn’t. So we help you with an eye-catching marketing copy that you can use for your advertising and promotion of your business. All content copies are managed by professional content writers who have been writing for the real estate industry for years. Some of the content writers come from the real estate sector who understand what works best for that industry.

Why should you choose us?


We are an established Real estate digital marketing agency. With over 15 years of expertise in the digital market, we have helped clients streamline their marketing efforts and attract more interested buyers. Whether to develop a website or write error-free content, we do everything with advanced tools and specific strategies. We focus on creating content that aims to solve the problems of the homebuyers and answer their questions. We leverage multiple online strategies to improve your chances of getting found by potential customers.


JDM Web Technologies has managed to become one of the most talked-about digital marketing agencies since its inception. We have clients worldwide, who talk about the quality services we have managed to provide.


We take customer satisfaction above anything, so we provide complete transparency of our services, whatever it may be. Depending on the budgets and types of service you are looking for, you will find different packages to suit your requirement.


We will also provide you with a Google analytics report regularly to see the increase in visitors after you have availed of our services.

Frequently Asked Questions

Yes! Anyone who wants to increase sales should consider using digital marketing. We can create a website for real estate brokers and promote it on search engines to increase visibility. This will help potential buyers readily locate you and learn about the properties you are offering.

We can also help you run PPC advertisements on Google by creating the ads and developing the landing pages. This will assist you in becoming instantly visible on search engines and generating quick leads. Furthermore, there are numerous other ways in which we may assist you in obtaining consistent leads.

Yes, we can! Give us your specifications, and we will use our extensive knowledge to assist you in achieving a fresh, professional appearance that is for sure whistle-worthy!

It is vital for both businesses in different ways. While B2C companies can focus on more light-hearted fun social media posts, B2B businesses use social media to share valuable industry content. However, as a tool for connecting a company with its customers’ social media is vital for both.

We provide monthly reports that give a clear picture of the results achieved through our strategies. We use powerful web analytics tools to keep track of the type of traffic that our digital marketing efforts are bringing to your website and make the necessary adjustments if the targeting is off-target.

Each project we work on is distinct to the business, so we do not use a standardized pricing structure. Each campaign is customized to the business we are working on based on what they want to achieve and how we can get them there. If you’d like a personalized quote that will add value to your business, please fill out our contact form, and someone from the sales department will contact you.

That is something we do not wish for. However, by our business agreement, dissatisfied clients can pause at any time. We do not have a lock-in contract policy.

Ready To Elevate Your Real Estate Business?

There are countless strategies for implementing a digital marketing campaign that will allow you to reach your sales goals. With the number of home buying apps and online services in today’s growing real estate market, it would be wise for all real estate developers to use these digital tools for marketing their properties. If you need assistance with an effective digital marketing strategy for your business, please reach out to us, and we can support you in boosting your business and expanding your reach.

Subscribe To Our Newsletter

Signup for our newsletter to know what’s happening in the digital world. We’ll send the latest news, trending campaign and offers on our services directly to your inbox.

    Get In Touch

    We’re a high-energy group of digital gurus who work diligently to get your brand, product, and message in front of the appropriate people. While the cornerstones of our business are social media, search engine optimization, and digital advertising, our unique ability to mix the three allows us to deliver total amplification for your brand.

    USA Office

    200 Berkley rd apt 107 Hollywood FL 33024

    Australia Office

    2/741 Heatherton Road, Springvale VIC, 3171, Australia

    India Office

    S-128, Street No 3, Raja Puri Vishwas Park Extension Uttam Nagar, New Delhi, Delhi, 110059



    Processing, please wait...